If you’re looking for website localisation services then don’t forget that you’ll also need to think about having your site localised. Localisation is the process of product translation and cultural adaptation allowing a company to adjust to the differences within distinct markets. Website localisation isn’t the same as straightforward translation because it involves a comprehensive analysis of the target culture in order to correctly adapt the company’s website.

Why is localisation an important aspect of website translation services?

Localisation is a vital way of recognising local sensitivities, avoiding conflict with local culture and habits, and addressing the needs and desires of local markets. A good website localisation specialist must take into account not only linguistic differences, but also the physical layout of the text, any business and cultural implications and the technical variations between regions. It is not simply enough just to translate website content – you must also think about how all the extralinguistic elements will impact the reader.

In addition to grammar and spelling, the localisation specialist or website translator may need to change graphics, currencies, dates, addresses and telephone numbers, colours etc. For example, visuals may both inspire or upset, since meanings differ across cultures. An image may be fine in Europe but not in Asia so you have to be very careful. Any mistake could cause embarrassment or discredit to your message, which is ...